| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 13 |
NO. 2 |
PAPER 7 |
DOI : 10.5958/2321-2012.2017.00015.X |
A STUDY OF CUSTOMERS’ PERCEPTION AND SATISFACTION
TOWARDS HOUSING LOANS OF LIC HOUSING FINANCE LTD. AND
SBI BANK IN HALDWANI REGION
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| Manjari Agarwal* and Poonam Arya**
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| * Assistant Professor, Uttarakhand Open University, Haldwani
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| ** Uttarakhand Open University, Haldwani
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| India has witnessed sea change in the Housing Finance Industry since the last decade.\ Housing is important not only for human settlement but also as a foundation for the development of human race. Particularly after the norms being relaxed by the Reserve Bank of India (RBI), individual housing loans disbursement by the Banks, are expected to soar high in coming years, giving a boost to this sector. These loan providers, having their own niches, are providing attractive loan schemes and services. However, certain problems are also witnessed by customers like visiting the Housing Finance Companies (HFCs) every month for EMI payment, delays in repayment due to non-reaching of timely PDCs to the HFCs, leading to customer dissatisfaction. Therefore, an assessment of customers’ satisfaction of these two housing finance providers, will clearly reflect the expectations of customers from the loan providers. After collecting the data and doing the analysis, it was concluded that both LICHFL and SBI have varied clientele and people preferred both the institutions but LICHFL was slightly more preferred than SBI Bank for home loans.
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