| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 14 |
NO. 2 |
PAPER 5 |
DOI: 10.5958/2321-2012.2018.00015.5 |
AN ANALYSIS OF THE IMPACT OF CUSTOMER TRUST IN THE DIGITAL ERA WITH SPECIAL REFERENCE TO AGE GROUP
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| Joseph Varghese and Clement Sudhahar, J**
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| * Research Scholar, Karunya School of Management, Karunya Institute of Technology & Sciences, Coimbatore
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| ** Professor, Karunya School of Management, Karunya Institute of Technology & Sciences, Coimbatore
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| As the techniques to attract new customers for the online market, is seriously in progress, the trust of the customer is focused by every company, entrepreneur or firm. The current research on the area of Customer Trust is focused on the age group of people, less than 35 years, which forms the testing area for Ola and Uber taxi service providers in Coimbatore City, Tamil Nadu. The study concluded that attributes like Perceived Usefulness, Information Quality and Security were the main factors, which went into the formation of the Customer Trust |
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