SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES VOL. 2 NO. 2 PAPER 8
 
SWOT OF NBFCs IN THE GLOBAL SCENARIO
 
R. Radhakrishnan* and S. Kothai**
*      Reader, Department of Statistics, PSG College of Arts and Science, Coimbatore, India.
**     Lecturer in Commerce, Dr. G.R.D College of Science, Coimbatore, India.
 
In a vast country like India, with diversified economic structure, multi agency approach is adopted in the financial sector. Both commercial banks and Non Banking Financial Companies have come into play in shaping the economy of the country. NBFCs have an undeniable role in the Indian economy. Almost every sector of the economy has utilized HP and leasing as its source capital from NBFCs. During the last decade, NBFCs have undergone wide volatility and change as an industry and have been witnessing considerable business upheaval over the last decade because of market dynamics, public sentiments and regulatory environment. Under these circumstances, it is essential to take stock of NBFCs by SWOT analysis. The paper deals with SWOT matrix developed on SWOT profile to develop strategies for NBFCs. The future is not gloomy for those NBFCs who plan their strategy on the lines suggested in this paper.
 
KEYWORDS: NBFC, SWOT Analysis, TOWS JEL CLASSIFICATIONS: E5, C30 FULL TEXT