| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 3 |
NO. 2 |
PAPER 14 |
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A STUDY ON INVESTMEMT PATTERN AND AWARENESS OF THE SALARIED CLASS INVESTORS IN NILGIRIS DISTRICT |
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| C.Krishnamoorthi |
| Lecturer in Commerce and Ph.D. Research Scholar, Providence College for Women, Coonoor, India |
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| Until the 90s, most of the middle class Indians were paying little attention to managing personal finance during their working span and only at the time of retirement, they would consult their well wishers or advisors about some deposit schemes with banks or post office or companies which would ensure them regular monthly or quarterly returns. A very small percentage of rich and daring or adventurous Indians would dabble in stock markets or UTI schemes. With the advent of new millennium, needs have multiplied and changed and so have the solutions. The importance of correct advice at the right time is being appreciated and average Indian is trying to remain abreast of the developments in finance markets so as to manage his “Personal Finance” efficiently. |
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