| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 4 |
NO. 2 |
PAPER 11 |
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CUSTOMER PREFERENCE AND LEVEL OF SATISFACTION TOWARDS HOUSING FLATS PROMOTED AND SOLD BY AMILNADU HOUSING BOARD |
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| S.Kothai* and J.Mahalakshmi** |
| * Professor, Department of Management Studies, Hindusthan College of Arts and Science, Coimbatore, Tamil Nadu, India |
| ** Ph.D Research Scholar, Department of Commerce, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India |
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| Housing is the primary unit of human habitation. Tamil Nadu Housing Board (TNHB) is constructing and selling different types of houses applicable to low income, middle income and higher income groups. TNHB is a business institution and people who buy these houses are to be viewed as customers. An attempt is made in this paper to study how TNHB is able to satisfy their customers. A study was conducted with the help of interview schedule administered to 200 customers who have purchased TNHB housing flats. The results of the study reveal the preference and satisfaction level of customers. Suitable recommendations are made in this regard |
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