SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 6 |
NO. 1 |
PAPER 7 |
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INDIA’S DESTINATION IMAGE - EVALUATION OF ITS UNIQUE SELLING POINT (USP): AN EMPIRICAL STUDY |
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Sampad Kumar Swain* and K. Mohan** |
* Lecturer, Department of Tourism, School of Management, Pondicherry University, Puducherry-605014., India |
** Professor & Head, Dept. of International Studies, School of Management, Pondicherry University, Puducherry-605014, India |
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The present paper offers a brief outline of the concept of Destination
Image and how the Destination Image is determined by two significant
factors - quality of infrastructure and quality of services. Hence the
empirical survey which was undertaken in January 2006 by taking the
opinion of foreign tourists to assess the image of incredible India. The
survey foregrounds the issues associated with facilities, amenities and
quality of services at the destinations. The paper has also discussed
extensively the issues and suggested solutions to deal with the two
major issues of grave concern that mostly impede the creation of a
better Destination Image for India in the overseas tourist market. In
this context, the dire need is for a synergized participation of both
the public and private sectors. |
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