| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 7 |
NO. 1 |
PAPER 1 |
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EXPECTATIONS, PERCEPTIONS AND SATISFACTION OF CELLULAR SERVICE CONSUMERS ON 7Ps OF SERVICE MARKETING
(A CASE STUDY OF TATA INDICOM IN CHITTOOR DISTRICT OF ANDHRA PRADESH) |
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| Mamilla Rajasekhar* A.N.V. Durga Anupama** and M. Muninarayanappa*** |
| * Professor, Department of Commerce, Sri Venkateswara University, Tirupati-517 502, Andhra Pradesh, India |
| ** Ph.D Scholar, Department of Commerce, Sri Venkateswara University, Tirupati-517 502, Andhra Pradesh, India |
| *** Associate Professor, Dept. of Commerce, Banglore University, Bangluru, Karnataka State, India |
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| Right from its inception in 1996 till today, the Indian Cellular Services Market has been exposed to several mega trends in terms of zooming number of customers, competitors, mergers and takeovers, and TRAI Regulations. At this juncture, the present article highlights the level of customer expectation and perception of and satisfaction with Tata Indicom’s Cellular Services on 7Ps of Service Marketing, This was measured through a survey on various parameters. The Authors have also suggested measures to improve the same amidst cut-throat competition from major players around it in the Indian Cellular Services Market |
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