| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 10 |
NO. 1 |
PAPER 8 |
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CUSTOMER PERCEPTION TOWARDS INTERNET SERVICE PROVIDERS (ISP) IN COIMBATORE CITY
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| B. Saranya* and K.M. Chinnadorai**
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| * Assistant Professor of Commerce, PSG College of Arts and Science, Coimbatore, India
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| ** Head, Department of Commerce, PSG College of Arts & Science, Coimbatore, Tamil Nadu, India |
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| The emergence of internet is one of the hallmarks of the revolution triggered by the networking technology. Computer had its origin in the late 1940’s. Originally computers were considered as machines meant exclusively for doing calculations. But now they are being widely used for a number of wide and varied applications, ranging from communicating to each other from remote corners of the world to gathering information, downloading software and even playing games. As the number of networks grew, computer networks located in different places were connected to each other to form larger networks. Computers spread their ‘net’ across the world and thus emerged the era of the internet. Internet has proved to be the single most significant phenomenon offering never ending opportunities. Several educational institutions, organizations and business houses have established their own sites on the internet. The study highlights the attitude of customers towards internet and their preference towards the choice of internet services. Statistical tools like percentage analysis, chi-square analysis and weighted average score analysis were applied and findings were used to offer suggestions. |
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