| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 10 |
NO. 1 |
PAPER 5 |
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DETERMINANTS INFLUENCING USAGE INTENSITY OF THE B2B WEB MARKETING
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| D. Jayaprakash Kanagaraj* and J. Clement Sudhahar**
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| * Research Scholar, School of Business Leadership and Management, Karunya University, Coimbatore, Tamilnadu, India |
| ** Professor, School of Business Leadership and Management, Karunya University, Coimbatore, Tamilnadu, India |
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| This article assesses the relative influence of e-commerce website qualities on business to business website usage intensity. Through SPSS, Factor Analysis was executed for data reduction and Regression was performed to know the impact of each factor on the usage intensity. The results proved the effect of qualities like system quality, information quality, service quality and attractiveness on the b2b website usage. System quality and information quality were identified as paramount factors for b2b website success. Systematic evaluation was undertaken to study the set of b2b industries involved in manufacturing and supplying machinery parts like pumps, motors, textile machineries, wet grinders where the scenario may be different to other industrial users. Guidelines for the web designers and e-commerce managers have been suggested to design their website to be more relevant for organizations who crave for eminence presence in the web. In this paper, factors which are stated in b2c model, were taken and tested in the b2b environment. |
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