SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES VOL. 10 NO. 2 PAPER 4
 
AN EMPIRICAL ANALYSIS OF THE STOCK PRICE BEHAVIOR ON MERGER & ACQUISITION ANNOUNCEMENT (WITH SPECIFIC REFERENCE TO MERGERS INVOLVING ICICI BANK)
 
Mahima Rai* and Sharma M C **
* Assistant Professor, Department of HRM & IB, The IIS University, Mansarovar, Jaipur-302017
** Professor, Department of Accountancy & Business Statistics, University of Rajasthan, Jaipur-302004
 
Indian banking system has been undergoing major changes in recent years. Different strategies have been adopted to tackle the demands of this new emerging operating environment. One such strategy has been consolidation via Mergers and Acquisitions (M & As). ICICI Bank has also been using M & A as a strategy to expand its geographical coverage, increasing customer base and for meeting regulatory requirements. It has been involved in four cases of M & As since the year 2000. The purpose of this study is to examine the effect of these M & A announcements on the stock price behavior of the ICICI Bank. It makes use of event study methodology to analyze the stock price performance.
 
KEYWORDS: Merger and Acquisitions (M & A), Announcement Date, Market Model, Cumulative Abnormal Return (CAR), Indian Banking Sector, Event Study JEL CLASSIFICATIONS: D53, G21, G34 FULL TEXT