| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 14 |
NO. 1 |
PAPER 9 |
DOI: 10.5958/2321-2012.2018.00009.X |
ANALYSIS AND EVALUATION OF DISTRIBUTION AND CONSUMPTION
OF VEGETABLES IN MUMBAI METROPOLITAN REGION
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| Parthasarathi N. Mukherjee* and Mukund Madhav Tripathi**
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| * Director, School of Business Management, NMIMS University, Mumbai
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| ** Assistant Professor, VES Institute of Management Studies and Research, Mumbai
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| In this research paper, the Researchers have analyzed and evaluated the distribution and consumption of vegetables, in Mumbai Metropolitan region as well as that of the existing agricultural supply chain, from farmers supplying to this region till APMC and further to the consumers. The project also comprises of designing an organized, efficient and effective Agro-Supply Chain Model. The methodology, for implementation in the MMR region, was also studied and worked out. The objective was to reduce or eliminate intermediaries, wastages and cost, leading to a more effective and efficient supply chain management model, for agricultural product, leading to the development of a profitable enterprising business activity, reducing inflation and offering better value for money product i.e. vegetables for consumers.
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