| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 18 |
NO. 1 |
PAPER 6 |
10.5958/2321-2012.2022.00006.9 |
EFFECT OF MATERIALISM ON IMPULSIVE BUYING BEHAVIOR:
AN EMPIRICAL STUDY OF ARAB CONSUMERS
|
| |
| Brahim Boutaleb *
|
| * University of Boumerdes (Algeria)
|
| |
| This study focuses on materialism’s impact on Arab consumers’ impulsive purchasing behaviour. This study adopts a method of investigation, which presented consumers in the Arab world with a series of questions. The ACP-method of correlation and regression analysis was used to evaluate the hypothesis. Results confirmed that materialism did have good effect on impulsive purchases but materialism may not be the main reason. |
| |