SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES VOL. 18 NO. 2 PAPER 4
10.5958/2321-2012.2022.00014.8
COLLEGE OF BUSINESS ADMINISTRATIONíS ACADEMICIANSí PRODUCTIVITY AND SOCIAL MEDIA NETWORKS: EMPIRICAL INVESTIGATION
 
Khaled Salmen Aljaaidi* and Anass Hamad Elneel Adow*
*   Accounting Department, College of Business Administration, Prince Sattam bin Abdulaziz University
This study aims at exploring the impact of social media networks on academic productivity, like; teaching and learning, research, and community service. The results of this study indicate that social media networks did assist the teaching staff in academic practices related to teaching, research, and community services. Further, it was indicated that there was insignificant difference between males and females in the perception of the usage of social media networks, in the academic practices. The results of this study should be useful to policy makers in the ministry of education and at Prince Sattam bin Abdulaziz University, to obtain a deeper understanding on how the usage of social media networks could enhance the productivity of the teaching staff in the workplace and facilitate teaching, research and community service.
 
KEYWORDS: Social media, Academics, Productivity, Gender differences, PSAU and Saudi Arabia JEL CLASSIFICATIONS: L82, A2 and I23 FULL TEXT