| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 21 |
NO. 1 |
PAPER 4 |
DOI : 10.34293/2321-2012.2025.0001.4 |
UPI AND ITS IMPACT ON BUSINESS PERFORMANCE OF RETAILERS |
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| P. Roopa* B. Vijayalakshmi** and P. Nishitha* |
| * Assistant Professor, Department of Business Management, Sri Padmavati Mahila Visvavidyalayam, Tirupati. |
| ** Professor, Department of Business Management, Sri Padmavati Mahila Visvavidyalayam, Tirupati
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| * Assistant Professor, Department of Business Management, Sri Padmavati Mahila Visvavidyalayam, Tirupati.
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| This research proposes to examine the transformative impact of Unified Payments Interface (UPI) technology on retail transactions in India. With UPI rapidly gaining prominence, accounting for an estimated 90% of retail transactions within a mere five years, understanding its dynamics, benefits, and challenges becomes paramount. Through a descriptive study, focusing on small retailers in the Rayalaseema region of Andhra Pradesh, this research examined the demographic factors influencing digital payment adoption and the impact of UPI implementation on retailers. Data analysis, employing SPSS, included frequency and factor analysis. Findings revealed that UPI emerged as the preferred digital payment method among retailers, offering convenience and efficiency. Recommendations include targeted support for nascent businesses, awareness campaigns, fostering business cooperation, and technological enhancements to streamline digital payment processes. This research offers important insights into the changing digital payments landscape, helping policymakers, industry players and retailers to navigate this evolving field. |
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