| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 22 |
NO. 2 |
PAPER 9 |
DOI: 10.34293/2321-2012.2026.0002.9 |
REVITALIZING ADOPTION PERSPECTIVES: AN EXTENDED TECHNOLOGY ACCEPTANCE MODEL FOR MOBILE PAYMENT APPLICATIONS |
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| Ramya Krishnan M* and Sajith M** |
| * Associate Professor and Head, Department of Commerce, Mary Matha Arts and Science College, Mananthavady, Kannur University, Kerala
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| ** Associate Professor & Head, P.G & Research Department of Commerce, Government College Mananthavady, Kannur University, Kerala
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| In the modern business world, the mobile payment applications have become an integral part of digital payments. This is due to their convenience, speed and accessibility. The present study was carried out to identify the various factors that influence the people to adopt mobile payment applications. The study was based on the conceptual model of Technology Acceptance Model (TAM). The TAM suggests that people would accept a technology, based on factors like “Perceived ease of use” and “Perceived usefulness”. The model also has other variables such as “awareness”, “perceived trust”, “social influence” and “facilitating conditions”. In this study, purposive sampling method was used and data were collected from 380 respondents, using a Google Form. The present study used PLS-SEM for the data analysis. The findings revealed that factors like awareness, perceived ease of use, perceived trust, social influence and perceived usefulness significantly influenced the adoption intention of mobile payment applications. But at the same time, the facilitating conditions did not have significant positive impact on users’ adoption intention |
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