| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 22 |
NO. 2 |
PAPER 6 |
DOI: 10.34293/2321-2012.2026.0002.6 |
SMART TECHNOLOGY IN HOSPITALITY: THE INTERPLAY BETWEEN EFFICIENCY AND VULNERABILITY |
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| Richa Misra*, Vranda Jain*, Anupama Rajesh** and Mahima Shukla*** |
| * Jaipuria Institute of Management, Noida, India
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| ** Amity Business School, Amity University, Noida, India
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| *** RAssistant Professor (General Management), Sharda University, Greater Noida, India
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| This study examines the influence of motivational (utilitarian and hedonic) and IS vulnerability factors (user and provider) on guests’ behavioural intentions toward smart hotels. Data were collected from 240 Indian hotel guests through online surveys. The findings revealed that efficiency, perceived control, enjoyment, and customised services significantly improved perceived benefits; user and provider vulnerabilities significantly influenced information privacy concerns. Moreover, perceived benefits positively affected guests’ intentions to stay at smart hotels whereas concerns regarding information privacy negatively affected behavioural intentions, although this impact was not statistically significant. The study delivers insightful information that hotel managers can use to leverage smart technologies to enhance guests’ experiences. Addressing guests’ privacy concerns and enhancing their familiarity with technological innovations, can help maximize their adoption and effective use of these technologies in hospitality settings |
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