| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 3 |
NO. 1 |
PAPER 10 |
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RURAL INDIA. A PROMISING MARKET PLACE |
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| C.Swarnalatha* and T. Andrew** |
| * Asst. Professor, Department of Management Studies, K.L.N. College of Engineering, Pottapalayam, Tamil Nadu, India |
| ** Corporate HR, Oberoi Hotel, New Delhi, India |
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| Rural consumers have their distinct personality and independent thinking based on strong set of beliefs and values. Indian villages constitute a potentially huge market. It is often said, .Markets are made, not found and this is especially true of the rural market. The next big marketing revolution could happen in the rural sector. When it happens, marketers should have already studied the lay of the land and evolved the right strategies and tactics for victory. It has to be considered as an investment today for a better future tomorrow. The mantra for success in today’s scenario is to create avenues and opportunities that are mutually beneficial to both the target population for whom the programme is intended as well as for the company which evolves the programmes |
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