SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES VOL. 3 NO. 2 PAPER 7
 
MARKET FORCE ANALYSIS OF INDIAN AUTO COMPONENT INDUSTRY
 
Fatima Jacob* and Lakshmi Jagannathan**
*   Assistant Professor, Department of Management Studies, Anna University, Chennai, India
** Research Scholar, Department of Management Studies, Anna University, Chennai, India
 
The decade of 1985-1995 was an important watershed in the history of international automobile industry. World demand for automobiles had stagnated, with declining international competitiveness, throwing North American and European automobile manufacturers into labor turmoil. The Indian auto industry in the early nineties was influenced by the liberalization wave and was flooded with top brands from across the globe. As a result of the derived demand, the scope and opportunity for the component industry increased multifold. This paper traces the evolution of Indian auto component industry. Porter Five Force Analysis is performed and the market forces are analysed to assess the current status of the industry and predict the future potential.
 
KEYWORDS: Five Force Analysis, Auto Component Industry, Michal Model JEL CLASSIFICATIONS: L60, L62, M31 FULL TEXT