| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 4 |
NO. 1 |
PAPER 8 |
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A STUDY ON INVESTMENT BEHAVIOUR OF SALARIED PERSONS IN COIMBATORE CITY |
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| N.Yesodha Devi*, V.S.Kanchana** and S.Sujatha*** |
| * Principal, PSGR Krishnammal College For Women, Coimbatore, India. |
| ** Head of the Department, PSGR Krishnammal College For Women, Coimbatore, India. |
| *** M.Phil Scholar, Department of Commerce, PSGR Krishnammal College For Women, Coimbatore, India |
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| The present study seeks to examine the attitude of 200 salaried respondents, about their savings and investment pattern. The respondents were selected by probability sampling technique in Coimbatore city of Tamil Nadu. The relevant data on the factors influencing the investors to invest in various investment opportunity were collected with the help of structured questionnaires. Majority of respondents have given top rank for bank deposits with the factor of first preference being safety. The Chi-Square analysis shows that personal factors like marital status and occupation had significant influence on the factor of first preference considered while investing. There is significant influence between the type of investments and the reason for investing in these investments. The Weighted Average Ranking Analysis shows that the respondents have given top rank for Bank deposits. |
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