| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 4 |
NO. 1 |
PAPER 5 |
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KERALA TOURISM - RECENT TRENDS AND DEVELOPMENTS |
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| J. Premchand |
| Institute
of Hotel Management and Catering Technology (Ministry of Tourism, Govt.
of India), Kovalam, Thiruvananthapuram, India. |
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| Kerala, which is known as “God’s Own Country”, is the only state in the country which has fully tapped tourism potential. IT and tourism are the important industries in the state. Currently 45 lakh youth are unemployed in the state. By developing tourism, the unemployment can be reduced to a certain extent. The highlights of the latest developments in the field of tourism are attempted in this article. |
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