SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES VOL. 5 NO. 1 PAPER 3
 
RETAILING – AN EMERGING SECTOR IN INDIA
 
M.Divya* and K.M.Chinnadorai**
*   Ph.D Research Scholar in Commerce, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India
**  Head, Dept. of Commerce, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India
 
Retail is India’s largest industry, accounting for over 10 per cent of the country’s GDP and around eight percent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of these players have not tasted success so far. However, the future is promising because the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Modern retail has entered India as seen in sprawling shopping centers, multi storied malls and huge complexes offering shopping, entertainment and food, all under than one roof. The Indian retailing sector is at an inflexion point where the growth of organized retailing and growth is going to take a higher growth trajectory. The Indian population is witnessing significant changes in its demographics.
 
KEYWORDS: Retailing, Emerging Sector, GDP, Industry JEL CLASSIFICATIONS: L60, L81 FULL TEXT