| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 5 |
NO. 2 |
PAPER 9 |
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A STUDY ON THE EXPECTATIONS AND PERCEPTIONS OF THE SERVICES IN PRIVATE
LIFE INSURANCE COMPANIES |
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| Pa.Keerthi* and R.Vijayalakshmi** |
| * Lecturer, Dept. of Commerce with Computer Application, PSGR Krishnammal College for Women, Coimbatore |
| ** Lecturer-SG, Dept. of Commerce, PSGR Krishnammal College for Women, Coimbatore, Tamil Nadu, India |
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| Customer Service assumes vital importance in the marketing programmes of all modern organizations, including service organisations. The very
nature of service marketing requires that service organisation should
devote more attention to offering efficient services to the customers.
As services are invisible and personalized, they can gain confidence and
good will of the customers through efficient and prompt customer
services. This survey focuses on the existence of gap between
expectations and perceptions of the policy holders towards private life
insurance companies. |
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