SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES VOL. 5 NO. 2 PAPER 8
 
FACTORS INFLUENCING WOMEN INVESTORS IN CAPITAL MARKET – A STUDY WITH REFERENCE TO CHENNAI CITY
 
R.Rangarajan* and R.Usha**
*   Department of Commerce, D G Vaishnav College,Chennai, Tamil Nadu, India
** PhD Research Scholar, Mother Teresa Women’s University, Kodaikkanal, Tamil Nadu, India
 
India has witnessed a positive transformation in women’s empowerment and economic development while retaining a great diversity in its political and social system. The personal interest of women in taking up jobs is to achieve career goals, to attain economic independence, to get recognition in the society and above all, gain self satisfaction also. Women prefer to invest their money in safe and better returnable investments. In this strategy, many women invested in Capital Market as a fruitful avenue for their various exigencies. The Indian Capital Market has experienced many ups and downs in the last three decades in terms of amounts mobilized in Primary and Secondary Market. It was estimated that 35 lakh new women investors are added each year. The growth of volume in Primary Market and Secondary Market is tremendous in recent years. Hence the present study proposes to make an attempt to study the factors which influence the investment attitude of women with reference to Chennai City.
 
KEYWORDS: Economic Development, Women’s Empowerment, Investment Attitude JEL CLASSIFICATIONS: G23, D53, E44 FULL TEXT