SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 5 |
NO. 2 |
PAPER 8 |
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FACTORS INFLUENCING WOMEN INVESTORS IN CAPITAL MARKET – A STUDY WITH REFERENCE TO CHENNAI CITY |
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R.Rangarajan* and R.Usha** |
* Department of Commerce, D G Vaishnav College,Chennai, Tamil Nadu, India |
** PhD Research Scholar, Mother Teresa Women’s University, Kodaikkanal, Tamil Nadu, India |
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India has witnessed a positive transformation in women’s empowerment and
economic development while retaining a great diversity in its political
and social system. The personal interest of women in taking up jobs is
to achieve career goals, to attain economic independence, to get
recognition in the society and above all, gain self satisfaction also.
Women prefer to invest their money in safe and better returnable
investments. In this strategy, many women invested in Capital Market as
a fruitful avenue for their various exigencies. The Indian Capital
Market has experienced many ups and downs in the last three decades in
terms of amounts mobilized in Primary and Secondary Market. It was
estimated that 35 lakh new women investors are added each year. The
growth of volume in Primary Market and Secondary Market is tremendous in
recent years. Hence the present study proposes to make an attempt to
study the factors which influence the investment attitude of women with
reference to Chennai City. |
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