| The ecological crisis is the outcome of the human impact on nature.
Unbridled access to natural resources by the corporate business is
considered the primary source for the present crisis. If the present
trend of overdrawing of resources is allowed, it would result in
environmental catastrophe which would ultimately paralyze the trade,
industry and commerce. The present paper is an attempt to look into this
danger. ‘Waste’ is an antecedent of pollution. Waste, particularly solid
waste, is the resultant output of our consumption. The present marketing
does not have any strategy to address this problem. Therefore, a new
concept viz., Environmental Marketing, which considers nature as one of
its customers, is fast emerging. A survey was conducted to know the
environmental awareness. Friedman ANOVA was applied to know which
problem was considered most serious to be addressed immediately. The
paper also provides a model to solve this problem |