| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 7 |
NO. 1 |
PAPER 9 |
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VIRAL MARKETING |
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| Pon. Shanmugha Priya* and K.M.Chinnadorai** |
| * PhD Scholar (Full time), Department of Commerce, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India |
| ** Head, Department of Commerce, PSG College of Arts and Science, Coimbatore, Tamil Nadu, India |
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| Buzz or Word-of-Mouth Marketing influences more people to buy, or not to buy products and services than most other forms of marketing. Basically, we have a need to share information as a means of communication and also as a way of understanding the world around us. Often we make purchasing decisions based on the information gathered from friends and well-respected associates. We tend to listen to them more readily than most mass-media messages. Viral Marketing describes strategies that encourage individuals to pass the marketing message to others. This type of marketing creates the potential for exponential growth in the range of message’s exposure and influence among the consumers. |
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