| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 9 |
NO. 1 |
PAPER 7 |
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AN EVOCATIVE APPRAISAL OF THE TRAITS AND VALUES OF ADVERTISEMENTS IN TV AND WEB MEDIA
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| K. Pongiannan* |
| *Assistant Professor, PG & Research Department of Commerce, Government Arts College, Dharmapuri, Tamil Nadu, India |
| Advertising is an inseparable aspect of product promotion. As a promotional strategy, advertising serves as a major tool in creating product awareness and persuades the potential consumers to take eventual purchase decisions. Advertising Media is a means through which advertisers communicate their messages to prospective customers to influence them to know and decide about the product or service advertised. The types of media for advertisement are endless, ranging from banner and balloons to online and mobile advertising. Although all advertising media have common traits, each media of advertisement has its own unique characteristics. More specifically, among the electronic media for advertisements, the Television and Web have peculiar characteristics that make it popular for advertisements. In addition, the values that are imparted through the advertisements in these media also play an important role in the audience’s preference for the media and ultimately their purchase decision. Hence this paper discusses the traits and values of advertisements in TV and Web Media. |
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