| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 9 |
NO. 2 |
PAPER 6 |
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EMPLOYEE ENGAGEMENT PRACTICES IN ELECTRONICS INDUSTRY IN COIMBATORE |
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| P. Mohanamani* and P. Saranya** |
| * Assistant Professor, Department of Management Studies [MBA], Dr. SNS Rajalakshmi College of Arts and Science, Coimbatore, Tamil Nadu, India |
| ** M.Phil, Research Scholar, Department of Management Studies [MBA], Dr.SNS Rajalakshmi College of Arts and Science, Coimbatore, Tamil Nadu, India |
| Employee Engagement is a key variable for organizational success. Employee Engagement is a positive attitude held by the employees towards the organization and its values. Employees feel engaged when they find motivation and personal meaning in their work, get positive interpersonal support and also operate in a work environment that is efficient. The aim of this study is to identify the factors which influence employees most towards their active engagement in the organization. The study was done in the Electronic Industry in Coimbatore. For this purpose, top four firms were selected and 200 employees were chosen as respondents for the study. The work was executed with the help of a questionnaire and factor analysis was used to identify the major factors which influenced employees’ engagement in an organization. The results of the study indicate that Importance of Job to the Employees and Good Communication System are the important factors. |
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