| SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES |
VOL. 9 |
NO. 2 |
PAPER 2 |
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PROMINENT FACTORS OF CUSTOMER SATISFACTION ON DOMESTIC AIRLINE CARRIERS IN INDIA |
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| J. Christopher |
| Assistant Professor of Commerce, Sree Narayana Guru College, K.G. Chavadi, Coimbatore, Tamil Nadu, India |
| Aviation Sector in India is one of the fast growing Sectors in the world but studies towards customer satisfaction in airlines industry are rare. At this juncture, this paper has made an attempt to find out the factors behind the customer satisfaction in this industry, with special reference to domestic airlines in India. For this purpose, the Researcher framed twenty factors which could influence their satisfaction and attempted to find out most influencing factors for customer satisfaction. 500 respondents were selected to give their satisfaction level on the services provided by the domestic airline carriers in India. After the study, it was found that six factors were most influencing towards customer satisfaction towards the services of domestic airlines in India. |
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