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SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES VOL. 6 NO. 1
6.1.0
Editorial - IPO Index a Novel Product Innovation
 Murugesan Selvam
6.1.1 Environmental Marketing - An Innovative Approach A. Elangovan
6.1.2 Civil Service as a Career Choice: A Gender Perspective Ramesh Rao and
Mano Verabathran
6.1.3 Micro-Finance and Micro Enterprises – The Siamese Twins of Economic Welfare R. Dayanandan
6.1.4 A Study on Job Satisfaction of the Canning Industries Cochin Limited, Thrissur, Kerala G.Veerakumaran and
Elza Raju
6.1.5 Risk-Returns Analysis of Private and Public Mutual Funds N.Lenin Kumar and
V.Rama Devi
6.1.6 The Influence of Business Strategy on the Performance of Automotive Industry in India M. Kannadhasan and
R. Nandagopal
6.1.7 India’s Destination Image - Evaluation of its Unique Selling Point (USP): An Empirical Study Sampad Kumar Swain and
K. Mohan
6.1.8 A Study on Stress Faced by the Information Technology Professionals D. Nirmala and
B. Janani
6.1.9 Nifty Benchmark Exchange Traded Scheme (Nifty Bees) – A Promising Investment Product P. Natarajan and
M. Dharani
6.1.10 Effectiveness of Internet Product Marketing: A Cognitive Mapping Evaluation Method J. Clement Sudhahar and
M. Raja
6.1.11 Receivable Management of Indian Cement Industry in a Changed Scenario A. Jeyachitra
E.Bennet
P.Nageswari and
S. Parasuraman

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Nominations are invited for SMART Journal Award

Call for Research Papers in the different domains of Commerce / Management and other related disciplines

Jan. 06 - 07, 2024: DYNAMICS OF EMERGING BUSINESS INNOVATION AND TRENDS - ACADEMIA INDUSTRY ROLE (DEBIT AIR - 2024)
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      SMART Journal of Business Management Studies ISSN 0973-1598 (Print) ISSN 2321-2012 (Online)
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